FACTORY-C
An established brand. A new chapter.
An established brand, taken further. Custom type, individually developed characters and animation from before generative AI entered my workflow.
Explore FACTORY-C ↗
See the whole picture. Give it character.
Open to full-time brand and creative roles.
I'm Tezay, a Berlin-based brand designer and creative lead. I work across strategy, identity, web and motion, and have led a design team of ten. I'm interested in how a brand finds its own voice, especially now that so much can be made so quickly.
Explore my work ↓Download CV (PDF) ↓LinkedIn ↗Work
Crowd Ukraine
A complex story, made easier to follow.
Making a complex idea easier to understand through illustration, film and focused AI support for animation and web implementation.
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Gaming Aid
A decade of projects. A clearer story.
A decade of charitable work, thoughtfully edited. An identity that brings the gaming community and its purpose together.
Explore Gaming Aid ↗A few words from the people behind the projects.
About Tezay
Brand thinking. Hands-on leadership.
My experience spans agencies, gaming and my own studio. I've drawn letters, developed campaigns and led a design team. As the tools change, I keep developing the way I work. AI helps me explore ideas faster and speed up parts of production. I still look closely: Does this belong to the brand? Does the message come across? Would the people we're making it for care? In my next full-time role, I'd like to share that experience with a team and keep learning together.
Lettering & illustration
The details have a voice, too.
Drawing letters teaches you how much a small difference can do. A curve, a gap, a rhythm: suddenly a shape has a voice of its own. I bring that attention to individual character into every project. It is also surprisingly easy to spend an entire afternoon on one curve.
Think it through. Make it stand out.
- 01
Tune in.
What needs to change for the brand? Who should feel addressed? I ask before I design. Conversations often reveal something the brief hasn't quite captured yet.
- 02
Cut through.
With the client or team, I work out what matters and which problem we're solving. A clear task makes later decisions easier, including letting go of an attractive idea that doesn't help.
- 03
Make it click.
I sketch, compare and experiment. AI can make possible directions quicker to explore. Then comes the discussion: Which idea says something about this brand, and does it work beyond the first image?
- 04
Give it character.
Type, image, motion and tone need to work together. I move between drawing and digital tools, refining the details until they give the idea a recognisable expression.
- 05
Put it to work.
An identity needs to be usable. I think through files, templates and applications with the team that will use them. Everyday work soon shows which decisions were actually helpful.
