FACTORY-C
Custom type and characters for FACTORY-C.
I developed FACTORY-C’s corporate identity with a custom typeface and animated characters that connect its offer with the people behind the company.
Explore FACTORY-C ↗
I help brands find their own voice.
Open to full-time brand and creative roles.
I'm Tezay, a brand designer and creative lead in Berlin. I develop corporate identities, websites and motion, and have led a design team of ten. My work starts with the business: what it does, who it needs to reach and what makes it worth choosing.
Explore my work ↓Download CV (PDF) ↓LinkedIn ↗XING ↗Work
Crowd Ukraine
Explaining Crowd Ukraine’s reconstruction model.
A redesigned identity, website, film and pitch deck explain how the initiative plans to fund reconstruction. AI helped speed up infographic animation and web implementation.
Explore Crowd Ukraine ↗
Gaming Aid
Redesigning Gaming Aid, starting with its content.
With the client, I reviewed more than ten years of projects and selected the current, relevant work. That selection shaped the website structure alongside a new visual identity.
Explore Gaming Aid ↗A few words from the people behind the projects.
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About Tezay
Designing brands and leading a team.
AI makes it quicker to try an image, a layout or an animation. It also makes familiar solutions easy to repeat. I use it to explore and produce, while checking whether the result fits the company and says anything specific about it. At Gaming Aid, that meant selecting relevant projects from more than ten years of work before designing the website. At FACTORY-C, it meant developing a custom typeface and characters around the business and its team. Those are different tasks, and the design should show it. I bring experience from agencies, gaming and my own studio, including leading a design team of ten. I’m looking for a full-time role where I can contribute both to the work and to the team.
Lettering & illustration
What drawing letters taught me.
Drawing letters teaches you how much a small difference can do. A curve, a gap, a rhythm: suddenly a shape has a voice of its own. I bring that attention to individual character into every project. It is also surprisingly easy to spend an entire afternoon on one curve.
How I work with clients and teams.
- 01
Tune in.
What needs to change for the brand? Who should feel addressed? I ask before I design. Conversations often reveal something the brief hasn't quite captured yet.
- 02
Cut through.
With the client or team, I work out what matters and which problem we're solving. A clear task makes later decisions easier, including letting go of an attractive idea that doesn't help.
- 03
Make it click.
I sketch, compare and experiment. AI can make possible directions quicker to explore. Then comes the discussion: Which idea says something about this brand, and does it work beyond the first image?
- 04
Give it character.
Type, image, motion and tone need to work together. I move between drawing and digital tools, refining the details until they give the idea a recognisable expression.
- 05
Put it to work.
An identity needs to be usable. I think through files, templates and applications with the team that will use them. Everyday work soon shows which decisions were actually helpful.
