IT'S ALIVE!
Introducing Q-Be: The new face of FACTORY-C, a companion fully integrated into the FACTORY-C company DNA. Q-Be is the perfect embodiment of a full-stack event agency for gaming, tech, and edutainment.
REINVENTING THE WHEEL
Examining existing design assets is essential for preserving the brand's heritage in order to incorporate it into a modern and contemporary design language. And when I say examining I mean going borderline insane with every detail.
THE PROCESS
While exploring the possibilities of a new logo we came to the conclusion that the logo should contain a companion.
THE FINAL LOGO
The initial idea was to integrate a quest mark that is a well known icon in the gaming world. We finally nailed it by fashioning our companion into the icon!
THE COMPANION
Our new companion, Q-Be, combines all the brand values of FACTORY-C and is now an integral part of their lore.
FACTORY-C DISPLAY FONT
The FACTORY-C logo with its futuristic word mark, served as the inspiration for the creation of the FACTORY-C font.
THE WEBSITE
From the instant users enter the world of FACTORY-C to the final click on the contact button, the experience is meticulously crafted to guide them on an immersive virtual journey.