My Client FACTORY-C was looking for a way to update their Corporate Identity without giving up on the their essential heritage. My main Objective was to achieve a Look and Feel that addresses the gaming and tech industry.
After exploring several approaches we came to the conclusion that the logo should contain an icon.
THE FINAL LOGO
The idea was to integrate a quest mark that is a well known icon in the gaming world. We finally nailed it by fashioning a companion into the icon!
Our new Companion combines all Brand Values of FACTORY-C and is an integral part their lore now.